monicamarketing.com
Hi, I'm
Monica
China Marketing Consultant · Content Creator · World Traveler
monicamarketing.com
China Marketing Consultant · Content Creator · World Traveler
About Me
I've always been drawn to what lies beyond the familiar. I studied in France and Spain, backpacked through 23 countries, learned to navigate new cultures long before I knew how to turn that into a career. Somewhere along the way, I realised that understanding people — really understanding them — is the most powerful marketing skill there is.
Today, I bring that perspective to everything I do. With hands-on experience at TikTok and ByteDance, a Master's from Tongji University, and 30+ brand collaborations under my belt — from Huawei and BYD to TOEFL and HiPP — I specialise in helping overseas brands and creators build a real, resonant presence on Xiaohongshu. Not just followers. Real connection.
I speak Chinese, English, and Spanish (and a little German — work in progress). Every project I take on gets the full weight of that cross-cultural lens.
What I Offer
Strategy, content planning, and growth consulting for overseas brands entering China's top lifestyle platform.
Authentic, scroll-stopping content in Chinese and English for social media campaigns and brand storytelling.
Partnership opportunities for brands aligned with travel, lifestyle, culture, and personal growth themes.
Practical guides and resources for brands and creators looking to understand and grow in China's market.
Comprehensive brand collaboration planning to shape your identity and strategy for the Chinese market.
Selected Work
Built and managed a Xiaohongshu account from scratch for a German creator sharing life in China and Germany — handling everything from positioning to content to brand deals.
Content strategy and UGC campaign for a US furniture brand's Xiaohongshu debut. Grew to 5,000 followers in 60 days.
Bilingual travel content series covering Europe, Latin America, and Asia, reaching 20K+ followers organically.
Operations and marketing for TikTok US furniture category with $1.4M daily GMV target and 30% efficiency gain.
For Overseas Creators
Xiaohongshu (RedNote) has 300M+ users and is one of China's most powerful platforms for brand deals and monetization. Most overseas creators don't know how to break in — I do. I've built a German creator's account from zero to 26K followers, 1M+ peak views, and ¥100K+ in brand revenue in just over a year.
Interested in growing on Xiaohongshu? Let's talk.
Get In TouchTrusted By
From global tech giants to lifestyle brands — across content creation, KOL campaigns, and brand storytelling.
Get In Touch
zhangmengxue0716@gmail.com
